Custom Goals

What goals matter to your business?
Conversions and page goals only tell part of the story — form submissions, feature usage, whatever actually moves the needle for you, doesn't have a home yet.

So we're building one: set up any goal, once, and it just works.

• Always on. Tracked automatically, no extra setup.
• Everywhere you work. OPA, page and funnel analysis, session replay filters — all of it.

Before we ship it — what goals would you track first?